JG Design Creative partnered with Malbella Essentials to evolve the home fragrance company into a more cohesive, recognizable consumer brand. Initially brought on to develop the brand identity and redesign its e-commerce experience, JG’s role expanded across creative direction, marketing, photography, wholesale strategy and seasonal brand planning.

The partnership later extended into candle product development, sourcing and packaging—creating a consistent brand experience across digital, marketing and physical product.